André Saraiva x Smiley

Yellowpop collaborates with a number of like-minded visual artists during the year and let them design their own Neon collection. These seasonal co-branded launches are activated on both Yellowpop and the Artist’s channels.

Yellowpop collaborated with Parisian Graffiti artist André Saraiva to design a celebratory Smiley neon sign, inspired by his trademarked character Mr André. This collaboration was imagined to work as a pre-launch limited edition piece hinting the further Yellowpop x Smiley anniversary collection.

Video: Rowan Gill.
Creative and Art Direction: Ben Barbier.