#ClapBack UGC Campaign

After two difficult years of Covid-19 spent at home, Zalando wanted to create a campaign to exude pure joy and positivity by showcasing a hugely diverse set of trendy talent across TikTok, Instagram and YouTube.

All of this thought and inspiration manifested as the ‘Clap Back’ campaign, in which a selection of influencers show their confidence and share styling inspirations to viewers to ‘clap back' at the world. Wanting to celebrate who we’ve become over the Covid-19 confinement summer: new hairstyles, weight gain, the end of a relationship or the beginning of something new.

This campaign featured 22 creators across TikTok and Instagram to create over 70 inspiring TikToks, Reels, and still images to tell their unique Clap Back stories. To tie it all up a bespoke Clap Back track was created to make sure the message was loud and clear.