TikTok Brand Launch

To launch TAG’s TikTok channel, I conceived platform-specific concepts in line with the brand’s upcoming ambassador campaigns with Naomi Osaka, Sydney McLaughlin and Wi Ha Joon (Squid Game). 

Following these shoots, content was created with other ambassadors like Jacob Elordi (Euphoria), sports sponsorships like Red Bull Racing and the brand’s collaborations with the likes of Porsche.

Creative Strategy and Direction: Ben Barbier.