Different By Design Summer 19

European launch of Made’s Spring-Summer 2019 ATL and TTL campaign. Launched on Youtube, Instagram, Twitter and Facebook. This campaign predates the creation of the ‘Design your happy place’ narrative and serves as an in-between stage into Made’s staggered repositioning. This keeps the original Made clean and abstract style, with a departure towards a more lived-in and human feel.

Featuring Stav Strashko.
Direction: Daryl Chase.
Photography: Agnes Lloyd-Platt.
Creative and Art Direction, Design, Music, Copy: Ben Barbier.