50-Year Anniversary

Celebrating Smiley’s 50th anniversary with a neon sign capsule collection. This collection features the iconic Smiley face converted in Neon designs. The activation focuses on the spirit of Smiley over the years, as an positive activist force promoting diversity.

Featuring East London drag queen @barbs.co.uk, artist and activist @houseofdarkwah, studio owner John Bassam @ClaptonTram, photographer Ani Sarpe and Ben Barbier.
Photography: Ani Sarpe.
Video: Rowan Gill.
Creative and Art Direction: Ben Barbier.