Provenance Spring 19

This cross advertising-editorial campaign was imagined to fill the low sale Spring advertising slot. The objective was to create and promote a few numbers of designs to become staple for the brand. It was also an opportunity to introduce Made.com as a more sustainable brand, which it was becoming more and more.

To do so, this campaign showcases three designs, in a ‘from-maker-to-consumer’ style. Part of the campaign content was shot in Made’s studios, featuring colleagues, and part was shot at partner factories, which have been chosen for their sustainable practices and savoir-faire.

Creative and Art Direction: Ben Barbier.
Shot in Portugal and England.

The Asta Vase

Direction: Daryl Chase.
Photography: Made.com

The Margot Chair

Direction: Daryl Chase.
Photography: Made.com