#BeAPickle Campaign

Miracle Seltzer, Pickle Juice and “Rick and Morty” creators made a co-branded Seltzer and fashion capsule collection. A multi-layer social campaign was imagined to promote the partnership.

A hashtag and content strategy was developed to optimise organic visibility of the campaign to new audiences and increase MS’ social following, especially through the creation of the #BeAPickle content series supporting the launch.

Creative and Art Direction: Ben Barbier.