Orpheus and Eurydice

A digital series re-imagining the antique myth of Orpheus and Eurydice in modern New York. Produced by Condé Nast’s internal agency 23 Stories, this campaign promotes the launch of Gucci’s 2016 Pre-Fall collection. This campaign ran on Gucci’s, Vogue’s and W Magazine’s social platforms worldwide.

Featuring Lou Doillon and Marcel Castenmiller.
Direction: Gia Coppola.
Creative Direction: Gucci, Dirk Standen, Gia Coppola, Ben Barbier.
Art Direction: Ben Barbier.