Social Rebrand
Rosewood needed content narratives that curated a sense of authenticity, originality and deeply personal experiences that captured both the local culture and spirit of the destination. Content that spoke less about facilities and features and more about feelings and experiences.
This content featured hotel staff and real visitors we call ‘PlaceMakers’ who curated their own content series’ including in-depth destination guides and tales of their experiences.
The result showed a social reach increased by 287% accompanied by a 294% growth in engagement.
Look and Feel
A mixture of UGC and lifestyle shot content.
Hotel Tours Series
Commissioning influencers to self-shoot hotel tours around the world.