Design Your Happy Place

‘Design your happy place’ is the slogan and brand platform born from Made’s repositioning and rebrand, which I co-lead. It is a system of campaigns featuring moments of day-to-day intimacy in the home and enticing people to create and craft their safe space; a space in which we are our real selves and where we take care of our mental health.

This campaign system ran for a full year and featured a selection of talents at home. Going down the marketing funnel, this campaign morphed more and more into a celebration of Made’s audience; featuring User Generated Content from brand lovers, gathered with the #DesignYourHappyPlace hashtag. In its core, ’Design your happy place’ was designed as a cross-effort between brand, influencer marketing and PR.

Creative Direction: Ben Barbier, Jo Jackson.
Art Direction: Ben Barbier.

AW19

@Rabeaschif

German TV presenter and fashion influencer @RabeaSchif, in her Frankfurt home.
Photography: Anna Batchelor.

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@2LG

Interior Designer duo ‘2 Lovely Gays’
@2LGstudio in their London home.
Photography: Phil Taylor.

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@Coucoulesgirls

Influencer @coucoulesgirls in her Paris home.
Photography: Anna Batchelor.

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SS20

@Theindigokitchen

Vegan Chef and LGBTQ+ Activist Jason Tjon Affo @theindigokitchen. Shot in Amsterdam.
Photography: Anna Batchelor.

@Mre.soeur

Social influencer and entrepreneur @mre.soeur, in her London home.
Photography: Phil Taylor.

Print Catalogue

Catalogue featuring all campaign imagery and User Generated Content gathered by the #DesignYourHappyPlace hashtag.

Out-of-home Ads

An out-of-home campaign was also launched all across Europe, inspired by fly-posting culture to convey this feeling of individuality and kind rebellion.