Winter Sale 19

This Winter Sale campaign turned out to be the most profitable for Made.com since its creation. The idea was to give life and personality to products by using stop motion and overlay scribbles. In this campaign, the objects animate in a quirky dance around the set and show their modularity.

This campaign was launched on TV, VOD, online, social media and in out-of-home advertising.

Directed and Photography: Mathery.
Creative and Art Direction: Ben Barbier.